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Pozicioniranje in dobičkonosnost blagovne znamke Gorenje v različnih državah : magistrsko delo
ID Jeriha, Špela (Author), ID Čadež, Simon (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jeriha1363-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, podjetje, Gorenje, poslovanje podjetja, marketing, blagovne znamke, zgodovina, pozicioniranje proizvoda, cena, kalkulacije, primeri
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Š. Jeriha]
Year:2014
Number of pages:II, 61 str.
PID:20.500.12556/RUL-70345 This link opens in a new window
UDC:339.138
COBISS.SI-ID:616488 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1810
Downloads:450
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Secondary language

Language:Unknown
Title:Positioning and profitability of the Gorenje brand on different markets
Keywords:Slovenia, enterprises, Gorenje, company performance, trženje, trademarks, history, positioning, price, calculations, cases

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