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Financial Times marketing casebook
ID Rickard, Levela (Author), ID Jackson, Kit (Author)

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Abstract
Financial Times marketing casebook

Language:English
Keywords:potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Work type:Higher education textbook (j3)
Organization:FDV - Faculty of Social Sciences
Year:2000
Publisher:Financial Times
Number of pages:III, 256 str.
PID:20.500.12556/RUL-69457 This link opens in a new window
UDC:339.138(078.7):658.89
COBISS.SI-ID:20289885 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1216
Downloads:407
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Secondary language

Language:English
Title:Marketing casebook

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