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Financial Times marketing casebook
Rickard, Levela (Author), Jackson, Kit (Author)

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Abstract
Financial Times marketing casebook

Language:English
Keywords:potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Work type:Higher education textbook (j3)
Organization:FDV - Faculty of Social Sciences
Year:2000
Publisher:Financial Times
Number of pages:III, 256 str.
UDC:339.138(078.7):658.89
COBISS.SI-ID:20289885 Link is opened in a new window
Views:439
Downloads:263
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Language:English
Title:Marketing casebook

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