| Language: | English |
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| Keywords: | potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study |
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| Work type: | Higher education textbook |
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| Organization: | FDV - Faculty of Social Sciences
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| Publisher: | Financial Times |
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| Year: | 2000 |
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| Number of pages: | III, 256 str. |
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| PID: | 20.500.12556/RUL-69457  |
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| UDC: | 339.138(078.7):658.89 |
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| COBISS.SI-ID: | 20289885 |
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| Publication date in RUL: | 10.07.2015 |
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| Views: | 1887 |
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| Downloads: | 440 |
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| Metadata: |     |
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