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International advertising : realities and myths
Jones, John Philip (Editor)

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Abstract
International advertising : realities and myths

Language:English
Keywords:oglaševanje, ekonomska propaganda, mednarodno trženje, reklama, televizija, cilj, modeli, blagovne znamke, trženje, marketing, globalizacija, evalvacija, kupci, racionalizem, čustva, moč, tržna analiza, svet, agencije, tržne raziskave, vrednote, množični mediji, mediji, sinergija, kultura, sociologija kulture, razlike, realizem, miti
Work type:Proceedings (z)
Organization:FDV - Faculty of Social Sciences
Year:2000
Publisher:Sage
Number of pages:412 str.
UDC:659.1/.4(035)(082):339.54
COBISS.SI-ID:19275101 Link is opened in a new window
Views:512
Downloads:175
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