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International advertising : realities and myths
ID Jones, John Philip (Editor)

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Abstract
International advertising : realities and myths

Language:English
Keywords:oglaševanje, ekonomska propaganda, mednarodno trženje, reklama, televizija, cilj, modeli, blagovne znamke, trženje, marketing, globalizacija, evalvacija, kupci, racionalizem, čustva, moč, tržna analiza, svet, agencije, tržne raziskave, vrednote, množični mediji, mediji, sinergija, kultura, sociologija kulture, razlike, realizem, miti
Work type:Proceedings
Organization:FDV - Faculty of Social Sciences
Publisher:Sage
Year:2000
Number of pages:412 str.
PID:20.500.12556/RUL-69452 This link opens in a new window
UDC:659.1/.4(035)(082):339.54
COBISS.SI-ID:19275101 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1176
Downloads:287
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