#The #advertising business : operations, creativity, media planning, integrated communications
| Language: | English |
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| Keywords: | oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija, advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion |
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| Work type: | Proceedings |
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| Organization: | FDV - Faculty of Social Sciences
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| Publisher: | Sage Publications |
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| Year: | 1999 |
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| Number of pages: | 548 str. |
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| PID: | 20.500.12556/RUL-69436  |
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| UDC: | 659.1(082):339.187.2 |
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| COBISS.SI-ID: | 19245149 |
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| Publication date in RUL: | 10.07.2015 |
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| Views: | 1377 |
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| Downloads: | 367 |
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