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The advertising business : operations, creativity, media planning, integrated communications
Jones, John Philip (Editor), Ogilvy, David (Person or organization a book is dedicated to)

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Abstract
#The #advertising business : operations, creativity, media planning, integrated communications

Language:English
Keywords:oglaševanje, reklama, agencije, poslovanje, ZDA, zakonodaja, množični mediji, mediji, komuniciranje, etika, strokovnjaki, prodaja, promocija, advertising, agencies, business, USA, legislation, mass media, medium, mass communication, ethics, executives, sales promotion
Work type:Proceedings (z)
Organization:FDV - Faculty of Social Sciences
Year:1999
Publisher:Sage Publications
Number of pages:548 str.
UDC:659.1(082):339.187.2
COBISS.SI-ID:19245149 Link is opened in a new window
Views:385
Downloads:206
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