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Nevidna povezava ugleda države in podjetij
ID
Jančič, Zlatko
(
Author
)
URL - Presentation file, Visit
http://www.dlib.si/details/URN:NBN:SI:doc-LJHMKREE
Image galllery
Abstract
The article deals with the phenomenon of country's image and its influence on the images of domestic companies. It is stated that image, reputation and identities are invisibly implied in the people's, organizations' as well as countries' behavior. In order to understand the interdependence of country's and companies' reputation, it is important to take into account the concepts of the state's and company's origin, since they offer the answers regarding the successfulness in international exchange. Finally, we analyze the neutral or endorsed image of Slovenia, being a young country in transition. We pose the question whether such image leads us towards the poverty chain or towards the wealth chain.
Language:
Slovenian
Keywords:
image
,
identiteta
,
tržno komuniciranje
,
neučinkovitost
,
ekonomska uspešnost
,
podjetja
,
strategija
,
Republika Slovenija
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
FDV - Faculty of Social Sciences
Publisher:
Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani
Year:
1998
Number of pages:
Str. 1028-1041
Numbering:
Let. 35, št. 6
PID:
20.500.12556/RUL-64679
UDC:
339.13
ISSN on article:
0040-3598
COBISS.SI-ID:
18913117
Publication date in RUL:
10.07.2015
Views:
1283
Downloads:
152
Metadata:
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Record is a part of a journal
Title:
Teorija in praksa : revija za družbena vprašanja
Shortened title:
Teor. praksa
Publisher:
Fakulteta za družbene vede
ISSN:
0040-3598
COBISS.SI-ID:
763652
Secondary language
Language:
Unknown
Keywords:
image
,
identity
,
marketing
,
ineffectiveness
,
economic successfulness
,
enterprise
,
strategy
,
Republic Slovenia
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