20.500.12556/RUL-64679 Nevidna povezava ugleda države in podjetij The article deals with the phenomenon of country's image and its influence on the images of domestic companies. It is stated that image, reputation and identities are invisibly implied in the people's, organizations' as well as countries' behavior. In order to understand the interdependence of country's and companies' reputation, it is important to take into account the concepts of the state's and company's origin, since they offer the answers regarding the successfulness in international exchange. Finally, we analyze the neutral or endorsed image of Slovenia, being a young country in transition. We pose the question whether such image leads us towards the poverty chain or towards the wealth chain. image identiteta tržno komuniciranje neučinkovitost ekonomska uspešnost podjetja strategija Republika Slovenija image identity marketing ineffectiveness economic successfulness enterprise strategy Republic Slovenia true false false Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani Slovenski jezik Neznan jezik Delo ni kategorizirano 2015-07-10 19:57:13 2015-07-10 19:57:13 2022-07-07 03:50:28 0000-00-00 00:00:00 1998 0 0 Str. 1028-1041 št. 6 Let. 35 november/december 1998 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 0040-3598 18913117 763652 http://www.dlib.si/details/URN:NBN:SI:doc-LJHMKREE 1 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=64690 Fakulteta za družbene vede Teorija in praksa 0 0 0