izpis_h1_title_alt

Medijski aktivizem kot komunikacijska praksa reinstitucionalizacije družbene distribucije znanja
Vodeb, Oliver (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/tip/tip20034vodeb.pdf This link opens in a new window

Abstract
Prispevek obravnava možnosti reinstitucionalizacije družbene distribucije znanja, pri čemer izpostavlja razlike med strateškimi, komercialnimi načini komuniciranja- distribucije znanja na eni strani in nekomercialnimi, aktivističnimi načini komuniciranja-distribucije znanja na drugi strani. To napravi v glavnem na podlagi dela "družbena konstrukcija realnosti" avtorjev P. Bergerja in T. Luckmanna ter tudi njunega koncepta intermediarnih institucij, ki naj zagotavljajo ravnotežje med družbeno strukturo in subjektivnim delovanjem v trenutni družbi, in predstavi tezo, da je omenjeni koncept v današnjem času (tudi v praksi) možno nadomestiti s specifičnimi komunikacijskimi praksami, ki potencialno delujejo v smeri (samo)refleksije in s tem (so)generirajo temeljne pogoje za aktivno (demokratično) participacijo v procesih (javnega) komuniciranja, pri čemer se osredotoča predvsem na oglaševanje.

Language:Slovenian
Keywords:znanje, tržno komuniciranje
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2003
Number of pages:str. 734-751
Numbering:Letn. 40, št. 4
UDC:659.3/.4
ISSN on article:0040-3598
COBISS.SI-ID:22300509 Link is opened in a new window
Views:448
Downloads:132
Metadata:XML RDF-CHPDL DC-XML DC-RDF
 
Average score:(0 votes)
Your score:Voting is allowed only to logged in users.
:
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Record is a part of a journal

Title:Teorija in praksa
Shortened title:Teor. praksa
Publisher:Visoka šola za politične vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:English
Abstract:
The article deals with the possibilities of re-institutionalising distributionof social knowledge, while exposing differences between the commercial communication-distribution of knowledge and non-commercial, tactical communication-distribution of knowledge. Using Berger and Luckmann's work, "Social construction or reality", as well as their concept of "intermediary institutions" as a point of departure, the author focuses mainlyon specific communication practices within advertising which could be said to encourage (self) reflection. The author puts forth the thesis that these communication practices are potentially (co) generating the basic conditions for active (democratic) participation in the processes of (public) communication and are replacing "intermediary institution's" role in contemporary society, which are believed to assure the balance between social structure and subjective action in society.

Keywords:knowledge, marketing communication

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back