Politika prodajnih cen

Kaluža, Vojko (author)

Pri politiki prodajnih cen sta pomembni cenovna politika in politika prodajnih pogojev. Smiselno je tudi proučevati oblike trgov glede na število ponudnikov in povpraševalcev na posameznem trgu, distribucijsko politiko, politiko komuniciranja, pospeševanje prodaje, proces in pomen ljudi ter njihovo vlogo. Splet naštetih dejavnikov skupaj s politiko izdelka pomeni opredelitev trženja (marketing mixa oziroma dejavnikov trženja), ki naj bi ga upoštevalo vsako podjetje pri svojem poslovanju

• Language: Slovenian
• Keywords: cenovna politika, politika prodajnih pogojev, oblike trgov, distribucijska politika, politika komuniciranja, pospeševanje prodaje, proces, ljudje, reklama, pospeševanje prodaje, rabat
• Work type: Not categorized
• Typology: 1.04 - Professional Article
• Organization: BF - Biotechnical Faculty
• Publisher: Zveza društev inženirjev in tehnikov gozdarstva in lesarstva Slovenije
• Year: 2004
• Number of pages: Str. 148-153
• Numbering: Let. 56, št. 5
• PID: 20.500.12556/RUL-61580
• UDC: 657.474
• ISSN on article: 0024-1067
• COBISS.SI-ID: 1182345
• Publication date in RUL: 10.07.2015

Record is a part of a journal

• Title: Les
• Shortened title: Les
• Publisher: Zveza društev inženirjev in tehnikov gozdarstva in lesarstva Slovenije, Zveza društev inženirjev in tehnikov gozdarstva in lesarstva Slovenije, Biotehniška fakulteta, Oddelek za lesarstvo, Založba Univerze, Biotehniška fakulteta, Oddelek za lesarstvo, Založba Univerze
• ISSN: 0024-1067
• COBISS.SI-ID: 13940224

Secondary language

• Language: English
• Title: Politics of prices

Abstract

The politics of prices and sales conditions are very important when it comes to the setting of selling prices. It is also reasonable to study the market forms according to the offer and demand at a particular market, the principles of distribution, communication, sales promotion, processes, and the meaning and role of people. The combination of these factors, together with the politics of the product, represents the definition of marketing (marketingmix; or factors of marketing) which should be taken into account in every company at their operations

• Keywords: politics of prices, sales conditions, market forms, principles of distribution, communication, sales promotion, franchising