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Marketing decision-makers in Slovenia: empirical evidence of the importance of marketing function
ID
Žabkar, Vesna
(
Author
),
ID
Jančič, Zlatko
(
Author
)
URL - Presentation file, Visit
http://www.dlib.si/details/URN:NBN:SI:DOC-E8EZGYMN
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Abstract
Marketing decision-makers in Slovenia
Language:
English
Keywords:
marketing
,
trženje
,
tržno komuniciranje
,
Slovenija
,
marketing
,
marketing communication
,
Slovenia
Work type:
Not categorized
Typology:
1.01 - Original Scientific Article
Organization:
FDV - Faculty of Social Sciences
Publisher:
Društvo ekonomistov Maribor
Year:
2008
Number of pages:
Str. 3-8
Numbering:
Letn. 54, št. 5/6
PID:
20.500.12556/RUL-58208
UDC:
339.138(497.4)
ISSN on article:
0547-3101
COBISS.SI-ID:
9650716
Publication date in RUL:
10.07.2015
Views:
1094
Downloads:
166
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Record is a part of a journal
Title:
Naše gospodarstvo. revija za aktualna gospodarska vprašanja
Shortened title:
Naše gospod.
Publisher:
Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:
0547-3101
COBISS.SI-ID:
751364
Secondary language
Language:
English
Title:
Marketinški odločevalci v Sloveniji: empirična preverba pomena marketinške funkcije
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