The article analyzes pre-electoral campaigns, parties' programs and political conflicts in the pre-electoral period. Party programs are elucidated by trendsof economic and political globalisation. The author finds that these programs take too little into consideration the snares of new information and communication technologies. Issues that are dealt with are: the ideological and political contents of the pre-electoral campaign, examples of prejudiced and negative propaganda, methods of pre-electoral marketing. Electoral choice is being explained through voters' declarations, undeclared voters, non-votersand public opinion poll researches. Positive and negative examples of television confrontations and informative broadcasts are analyzed. The dilemma is put forward whether the media "objectively" followed pre-electoral activities, did they retain the status of independent public institutions, or was there a predominance of the left-middle "media oligarhy".
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