izpis_h1_title_alt

Problematizacija modela "prednostnega tematiziranja" : primer analize medijskega poročanja o vstopanju Slovenije v EU
Oblak Črnič, Tanja (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/tip/tip20001oblak.PDF This link opens in a new window

Abstract
Prispevek prikazuje nastanek in razvoj teorije prednostnega tematiziranja, ki medijske učinke na občinstvo razume dokaj preprosto: za posameznike so najbolj pereče tiste zadeve, o katerih mediji največ poročajo. In obratno, manj je tema prisotna v medijih, v manjši meri jo posameznik zaznava kot pomembno. Avtorica omenjeno zvezo problematizira tako, da se običajnega merjenja "pogostosti tem" loteva drugače - s pomočjo metode analizebesedil. Zanima jo, katere teme pri vstopanju v EU je tisk postavil v ospredje in v kolikšni meri so bile argumentirane. Nato na osnovi telefonske ankete pokaže, katere probleme v zvezi z EU so vprašani uvrščali med najbolj pereče in v kakšnem odnosu so njihove ocene s prednostnimi temami v tisku. Kot v mnogih podobnih študijah, gre tudi tu za primer, ki zavrača idejo o vzročnem učinku medijev na občinstvo.

Language:Slovenian
Keywords:analiza vsebine, množično komuniciranje, članstvo, Evropska unija, modeli, občinstvo, poročanje, Republika Slovenija
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2000
Number of pages:str. 96-115
Numbering:Let. 37, št. 1
UDC:316.3
ISSN on article:0040-3598
COBISS.SI-ID:19608157 Link is opened in a new window
Views:637
Downloads:239
Metadata:XML RDF-CHPDL DC-XML DC-RDF
 
Average score:(0 votes)
Your score:Voting is allowed only to logged in users.
:
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Record is a part of a journal

Title:Teorija in praksa
Shortened title:Teor. praksa
Publisher:Visoka šola za politične vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:Unknown
Abstract:
The article presents a formation and development of agenda-setting theory, which explains the media effects on audiences simply as: the more media reportabout certain issues, the more important these issues are. And vice versa, the less an issue is present in the media, the less an individual perceives it as an important. Author questions such relationship by taking a different approach to measuring the "frequency of media issues" - i.e. using the method of content analysis. She focuses on the question, which issues regarding joining the EU were in the forefront of newspapers and how often they were offered argumentatively. Additionaly, on the basis of a telephone survey it is shown which problems about the EU were found most important to respondents and how their perceptions were related to the media agenda. Based on the results, the present case rejects the hypothesis of direct causal mediaeffect on the audience.

Keywords:content analysis, mass communication, membership, audiance, European union, model, reporting, Republic Slovenia

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back