20.500.12556/RUL-5458 Problematizacija modela "prednostnega tematiziranja" primer analize medijskega poročanja o vstopanju Slovenije v EU Prispevek prikazuje nastanek in razvoj teorije prednostnega tematiziranja, ki medijske učinke na občinstvo razume dokaj preprosto: za posameznike so najbolj pereče tiste zadeve, o katerih mediji največ poročajo. In obratno, manj je tema prisotna v medijih, v manjši meri jo posameznik zaznava kot pomembno. Avtorica omenjeno zvezo problematizira tako, da se običajnega merjenja "pogostosti tem" loteva drugače - s pomočjo metode analizebesedil. Zanima jo, katere teme pri vstopanju v EU je tisk postavil v ospredje in v kolikšni meri so bile argumentirane. Nato na osnovi telefonske ankete pokaže, katere probleme v zvezi z EU so vprašani uvrščali med najbolj pereče in v kakšnem odnosu so njihove ocene s prednostnimi temami v tisku. Kot v mnogih podobnih študijah, gre tudi tu za primer, ki zavrača idejo o vzročnem učinku medijev na občinstvo. The article presents a formation and development of agenda-setting theory, which explains the media effects on audiences simply as: the more media reportabout certain issues, the more important these issues are. And vice versa, the less an issue is present in the media, the less an individual perceives it as an important. Author questions such relationship by taking a different approach to measuring the "frequency of media issues" - i.e. using the method of content analysis. She focuses on the question, which issues regarding joining the EU were in the forefront of newspapers and how often they were offered argumentatively. Additionaly, on the basis of a telephone survey it is shown which problems about the EU were found most important to respondents and how their perceptions were related to the media agenda. Based on the results, the present case rejects the hypothesis of direct causal mediaeffect on the audience. analiza vsebine množično komuniciranje članstvo Evropska unija modeli občinstvo poročanje Republika Slovenija content analysis mass communication membership audiance European union model reporting Republic Slovenia true false false Slovenski jezik Neznan jezik Delo ni kategorizirano 2014-07-11 12:47:54 2014-07-11 12:47:54 2022-04-23 03:39:51 0000-00-00 00:00:00 2000 0 0 Str. 96-115 št. 1 Let. 37 januar/februar 2000 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.3 0040-3598 19608157 http://dk.fdv.uni-lj.si/tip/tip20001oblak.PDF 1 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=5458 Fakulteta za družbene vede Teorija in praksa 0 0 0