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Posebnosti trženja v farmacevtski industriji : magistrsko delo
ID
Guček Zakošek, Margareta
(
Author
),
ID
Rojšek, Iča
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/gucek499.pdf
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Language:
Slovenian
Keywords:
farmacevtska industrija
,
karakteristika
,
poslovno okolje
,
zdravila
,
trg
,
segmentacija
,
pozicioniranje proizvoda
,
marketing mix
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Guček Zakošek]
Year:
2005
Number of pages:
100 str.
PID:
20.500.12556/RUL-5075
UDC:
339.13
COBISS.SI-ID:
15327974
Publication date in RUL:
11.07.2014
Views:
1822
Downloads:
330
Metadata:
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Secondary language
Language:
Unknown
Keywords:
pharmaceutical industry
,
business environment
,
medicine
,
market
,
segmentation
,
positioning
,
marketing mix
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