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Posebnosti trženja v farmacevtski industriji : magistrsko delo
ID Guček Zakošek, Margareta (Author), ID Rojšek, Iča (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gucek499.pdf This link opens in a new window

Language:Slovenian
Keywords:farmacevtska industrija, karakteristika, poslovno okolje, zdravila, trg, segmentacija, pozicioniranje proizvoda, marketing mix
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Guček Zakošek]
Year:2005
Number of pages:100 str.
PID:20.500.12556/RUL-5075 This link opens in a new window
UDC:339.13
COBISS.SI-ID:15327974 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1826
Downloads:330
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Language:Unknown
Keywords:pharmaceutical industry, business environment, medicine, market, segmentation, positioning, marketing mix

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