Trženje na podlagi odnosov, kot vidik povečanja zadovoljstva odjemalcev s storitvami Kovintrade-a d.d. : diplomsko delo

Boncelj, Mitja (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: Slovenija, metalurgija, trgovinsko podjetje, Kovintrade, trženje, vzajemno trženje, medorganizacijsko trženje, poslovno komuniciranje, proizvodi, storitve, odnosi s strankami, zadovoljstvo
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Boncelj]
• Year: 2004
• Number of pages: 48 str., XLIV str. pril.
• PID: 20.500.12556/RUL-4802
• UDC: 339.138
• COBISS.SI-ID: 15034086
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, metallurgy, commercial enterprise, Kovintrade, marketing, relationship marketing, intercompany marketing, business communication, products, services, customer relationship, satisfaction