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Trženje na podlagi odnosov, kot vidik povečanja zadovoljstva odjemalcev s storitvami Kovintrade-a d.d. : diplomsko delo
Boncelj, Mitja (Author), Makovec Brenčič, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/boncelj1492.pdf This link opens in a new window
Language:Slovenian
Keywords:Slovenija, metalurgija, trgovinsko podjetje, Kovintrade, trženje, vzajemno trženje, medorganizacijsko trženje, poslovno komuniciranje, proizvodi, storitve, odnosi s strankami, zadovoljstvo
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Year:2004
Publisher:[M. Boncelj]
Number of pages:48 str., XLIV str. pril.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:15034086 This link opens in a new window
Views:910
Downloads:401
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Language:Unknown
Keywords:Slovenia, metallurgy, commercial enterprise, Kovintrade, marketing, relationship marketing, intercompany marketing, business communication, products, services, customer relationship, satisfaction

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