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Uvajanje blagovne znamke vitaminov na slovenski in hrvaški trg : diplomsko delo
ID Ulaga, Alja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/ulaga1311.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, image, lojalnost, kultura podjetja, embalaža, novi proizvodi, strategija trženja, tržne raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Ulaga]
Year:2004
Number of pages:38 str., 19 str. pril.
PID:20.500.12556/RUL-4566 This link opens in a new window
UDC:339.138
COBISS.SI-ID:14744550 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1447
Downloads:279
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Language:Unknown
Keywords:marketing, trademarks, image, loyalty, corporate culture, packaging, new products, marketing strategy, market research, analysis

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