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Oblikovanje integriranega trženjskokomunikacijskega programa vodilne blagovne znamke podjetja Unichem d.o.o. : magistrsko delo
ID Gabrovšek, Petra (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gabrovsek327.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, industrijsko podjetje, blagovne znamke, komuniciranje, trženje, programi, vodenje, komunikacija, case study, UNICHEM
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[P. Gabrovšek]
Year:2004
Number of pages:73 str.
PID:20.500.12556/RUL-4501 This link opens in a new window
UDC:339.13
COBISS.SI-ID:14653158 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1427
Downloads:284
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Language:Unknown
Keywords:Slovenia, industrial enterprises, trademarks, communications, marketing, programmes, leadership, case study

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