Zvestoba in zadovoljstvo kupca ob uporabi Kolinskih blagovnih znamk : magistrsko delo

Golob, Eva (author), Potočnik, Vekoslav (mentor), Možina, Stane (co-mentor)

• Language: Slovenian
• Keywords: Slovenija, živilska industrija, industrijsko podjetje, Kolinska, poslovanje podjetja, uspešnost poslovanja, prodaja, trženje, blagovne znamke, potrošnik, lojalnost, zadovoljstvo, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Golob]
• Year: 2004
• Number of pages: 108 str., 25 str. pril.
• PID: 20.500.12556/RUL-4218
• UDC: 658
• COBISS.SI-ID: 14214630
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, food industry, industrial enterprises, Kolinska, company performance, business efficiency, sales, marketing, trademarks, consumer, loyalty, satisfaction, research, analysis