Strategija vstopa na trg Velike Britanije : primer Alpina d.d.

Klemenčič, Jana (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: Slovenija, Velika Britanija, čevljarstvo, industrijsko podjetje, Alpina, poslovanje podjetja, uspešnost poslovanja, izvoz, licence, franchising, investicije, trg, trženje, strategija trženja, poslovno komuniciranje
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. Klemenčič]
• Year: 2003
• Number of pages: 43 str., [2] f. pril.
• PID: 20.500.12556/RUL-4138
• UDC: 658
• COBISS.SI-ID: 14106598
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, Great Britain, shoemaking, industrial enterprises, company performance, business efficiency, exports, licences, franchising, investments, market, marketing, marketing strategy, business communication