An ingredient branding strategy and the further development of a brand : the case of Intel Corporation

An ingredient branding strategy and the further development of a brand : the case of Intel Corporation
ID Cilenšek, Staša (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cilensek731-B.pdf This link opens in a new window

Language:	English
Keywords:	trženje, blagovne znamke, strategija, sodelovanje, razvoj, konkurenca, case study, Intel, marketing, trademarks, strategy, cooperation, development, competition, case study
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[S. Cilenšek]
Year:	2012
Number of pages:	II, 68, 13 str.
PID:	20.500.12556/RUL-41144
UDC:	339.138
COBISS.SI-ID:	20734694
Publication date in RUL:	10.07.2015
Views:	1819
Downloads:	231
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Secondary language

Language:	Unknown
Title:	Strategija znamčenja komponent in nadaljnji razvoj blagovne znamke: primer podjetja Intel Corporation

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