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An ingredient branding strategy and the further development of a brand : the case of Intel Corporation
Cilenšek, Staša (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cilensek731-B.pdf This link opens in a new window
Language:English
Keywords:trženje, blagovne znamke, strategija, sodelovanje, razvoj, konkurenca, case study, Intel, marketing, trademarks, strategy, cooperation, development, competition, case study
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Year:2012
Publisher:[S. Cilenšek]
Number of pages:II, 68, 13 str.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:20734694 This link opens in a new window
Views:1005
Downloads:196
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Secondary language

Language:Unknown
Title:Strategija znamčenja komponent in nadaljnji razvoj blagovne znamke: primer podjetja Intel Corporation

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