The impact of branding and brand related marketing activities on a company's performance : the case of Slovenian manufacturing companies

The impact of branding and brand related marketing activities on a company's performance : the case of Slovenian manufacturing companies
ID Dimitrova, Dafne (Author), ID Dimitrieska, Aleksandra (Author), ID Ivanovska, Marija (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/dimitrova714-B.pdf This link opens in a new window

Language:	English
Keywords:	Slovenija, industrijsko podjetje, podjetje, blagovne znamke, trženje, meritve, podatki, analiza, Slovenia, industrial enterprises, enterprises, trademarks, marketing, measurements, data, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[D. Dimitrova
Year:	2011
Number of pages:	IV, 142, 50 str.
PID:	20.500.12556/RUL-41137
UDC:	339.138
COBISS.SI-ID:	20715238
Publication date in RUL:	10.07.2015
Views:	1885
Downloads:	378
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Secondary language

Language:	Unknown
Title:	Vpliv znamčenja in trženjskih aktivnosti vezanih na blagovne znamke na poslovanje podjetij: primer slovenskih proizvodnih podjetij

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