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Vpliv vizualne podobe izdelkov s trgovinsko blagovno znamko na nakupne odločitve : magistrsko delo
ID Zajc, Vanja (Author), ID Dmitrović, Tanja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zajc125-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, nakup, proizvodi, blagovne znamke, embalaža, image, tržne raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[V. Zajc]
Year:2008
Number of pages:63 str., 7 str. pril.
PID:20.500.12556/RUL-40723 This link opens in a new window
UDC:339.138
COBISS.SI-ID:17921766 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1931
Downloads:275
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Keywords:marketing, purchasing, products, trademarks, packaging, image, market research, analysis

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