Oglaševanje na medorganizacijskih trgih na primerih slovenskih proizvodnih podjetij : diplomsko delo

Urbančnik, Klemen (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: gospodarske družbe, trženje, medorganizacijsko trženje, ekonomska propaganda, oglas, sredstva javnega obveščanja, televizija, radio, tisk, Internet, primeri
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Urbančnik]
• Year: 2003
• Number of pages: 38 str., 15 str. pril.
• PID: 20.500.12556/RUL-3923
• UDC: 659.1
• COBISS.SI-ID: 13776358
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: business corporations, marketing, intercompany marketing, advertising, advertisement, means of public information, television, radio, press, Internet, cases