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Vedenjski modeli vrednotenja kapitala blagovne znamke s primerom kvantifikacije : magistrsko delo
ID Bratina, Danjel (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/bratina189.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, upravljanje, vrednotenje, modeli, klasifikacija, vedenjske znanosti, analiza, case study
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Bratina]
Year:2003
Number of pages:96 str.
PID:20.500.12556/RUL-3785 This link opens in a new window
UDC:339.13
COBISS.SI-ID:13603558 This link opens in a new window
Publication date in RUL:11.07.2014
Views:2287
Downloads:675
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Language:Unknown
Keywords:marketing, trademarks, management and control, valuation, models, classification, behavioural sciences, analysis, case study

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