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Integriertes Customer Relationship Management : Organisationsentwicklung für eine Modellfabrik am Beispiel eines mittelständischen Unternehmens der Fertigungsindustrie
ID Groenhagen, Lars (Author), ID Steffens, Franz (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.gbv.de/dms/zbw/573000956.pdf This link opens in a new window

Language:German
Keywords:trženje, odnosi s strankami, vzajemno trženje, informacijski sistemi, potrošnik, zadovoljstvo, lojalnost, podjetje, analiza
Work type:Dissertation
Typology:2.08 - Doctoral Dissertation
Organization:EF - School of Economics and Business
Year:2008
Number of pages:XII, 177, XVI-XXX str.
PID:20.500.12556/RUL-33365 This link opens in a new window
UDC:339.138
COBISS.SI-ID:18306790 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1328
Downloads:115
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Language:Unknown
Keywords:marketing, customer relationship, relationship marketing, information systems, consumer, satisfaction, loyalty, enterprises, analysis

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