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Integriertes Customer Relationship Management : Organisationsentwicklung für eine Modellfabrik am Beispiel eines mittelständischen Unternehmens der Fertigungsindustrie
ID
Groenhagen, Lars
(
Author
),
ID
Steffens, Franz
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.gbv.de/dms/zbw/573000956.pdf
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Language:
German
Keywords:
trženje
,
odnosi s strankami
,
vzajemno trženje
,
informacijski sistemi
,
potrošnik
,
zadovoljstvo
,
lojalnost
,
podjetje
,
analiza
Work type:
Dissertation
Typology:
2.08 - Doctoral Dissertation
Organization:
EF - School of Economics and Business
Year:
2008
Number of pages:
XII, 177, XVI-XXX str.
PID:
20.500.12556/RUL-33365
UDC:
339.138
COBISS.SI-ID:
18306790
Publication date in RUL:
10.07.2015
Views:
1328
Downloads:
115
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
customer relationship
,
relationship marketing
,
information systems
,
consumer
,
satisfaction
,
loyalty
,
enterprises
,
analysis
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