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Proces primerjanja alternativnih načinov trženja slovenske generične farmacevtske industrije : magistrsko delo
Ulaga, Natalija (Author), Antončič, Boštjan (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ulaga19.pdf This link opens in a new window
Language:Slovenian
Keywords:Slovenija, trženje, farmacevtska industrija, benchmarking, razvoj, dejavnost, naloga, poslovanje podjetja, primerjave, prodaja, blagovne znamke, ekonomska propaganda, primeri
Work type:Master's thesis (m2)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2002
Publisher:[N. Ulaga]
Number of pages:93, 19 str.
Place:V Ljubljani
UDC:339.13
COBISS.SI-ID:12781030 Link is opened in a new window
Views:678
Downloads:188
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Language:Unknown
Keywords:Slovenia, marketing, pharmaceutical industry, benchmarking, development, activities, task, company performance, comparisons in statistics, sales, trademarks, advertising, cases

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