Proces primerjanja alternativnih načinov trženja slovenske generične farmacevtske industrije : magistrsko delo

Ulaga, Natalija (author), Antončič, Boštjan (mentor)

• Language: Slovenian
• Keywords: Slovenija, trženje, farmacevtska industrija, benchmarking, razvoj, dejavnost, naloga, poslovanje podjetja, primerjave, prodaja, blagovne znamke, ekonomska propaganda, primeri
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: V Ljubljani
• Publisher: [N. Ulaga]
• Year: 2002
• Number of pages: 93, 19 str.
• PID: 20.500.12556/RUL-3112
• UDC: 339.13
• COBISS.SI-ID: 12781030
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, marketing, pharmaceutical industry, benchmarking, development, activities, task, company performance, comparisons in statistics, sales, trademarks, advertising, cases