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Identiteta, imidž in celostna grafična podoba na primeru blagovne znamke Renault : diplomsko delo
Majcen, Damjana (Author), Potočnik, Vekoslav (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/majcen119.pdf New window
Language:Slovenian
Keywords:Slovenija, podjetje, avtomobilska industrija, Renault, blagovne znamke, image, identiteta podjetja, grafika, trženje, poslovno komuniciranje, ekonomska propaganda, koncesije, case study
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2002
Publisher:[D. Majcen]
Number of pages:47 str., 11 str. pril.
Place:Ljubljana
UDC:339.13
COBISS.SI-ID:12421606 Link is opened in a new window
Views:888
Downloads:194
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Language:Unknown
Keywords:Slovenia, enterprises, car industry, Renault, trademarks, image, corporate identity, graphics, marketing, business communication, advertising, concession, case study

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