Identiteta, imidž in celostna grafična podoba na primeru blagovne znamke Renault : diplomsko delo

Majcen, Damjana (author), Potočnik, Vekoslav (mentor)

• Language: Slovenian
• Keywords: Slovenija, podjetje, avtomobilska industrija, Renault, blagovne znamke, image, identiteta podjetja, grafika, trženje, poslovno komuniciranje, ekonomska propaganda, koncesije, case study
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [D. Majcen]
• Year: 2002
• Number of pages: 47 str., 11 str. pril.
• PID: 20.500.12556/RUL-2970
• UDC: 339.13
• COBISS.SI-ID: 12421606
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, enterprises, car industry, Renault, trademarks, image, corporate identity, graphics, marketing, business communication, advertising, concession, case study