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Analiza uspešnosti programa zvestobe : magistrsko delo
ID Rezar, Jasmina (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/rezar1290-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, strategija trženja, lojalnost, programi, uspešnost poslovanja, meritve, case study
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Rezar]
Year:2014
Number of pages:II, 54, 5 str.
PID:20.500.12556/RUL-28670 This link opens in a new window
UDC:339.138
COBISS.SI-ID:22038758 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1919
Downloads:370
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Secondary language

Language:English
Title:An analysis of loyalty program effectiveness
Keywords:marketing, marketing strategy, loyalty, programmes, business efficiency, measurements

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