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Marketing strategy adaptation to crisis in Slovenian and Spanish companies : master's thesis
ID Hrastelj, Eva (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/hrastelj1216-B.pdf This link opens in a new window

Language:English
Keywords:Slovenija, Španija, recesije, krize, podjetje, poslovanje podjetja, trženje, inovacije, konkurenčnost, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[E. Hrastelj]
Year:2013
Number of pages:II, 73, 15 str.
PID:20.500.12556/RUL-28628 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21979622 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1225
Downloads:183
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Language:Unknown
Keywords:Slovenia, Spain, recessions, crises, enterprises, company performance, marketing, innovations, competitivity, research, analysis

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