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Vpeljava nove blagovne znamke na tržišče ter njena umestitev na prodajne police na primeru podjetja Procter & Gamble Slovenija : diplomsko delo
ID Kastelic, Igor (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/kastelic4800.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, novi proizvodi, trženje, blagovne znamke, oglas, poslovno komuniciranje, strategija trženja, pospeševanje
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[I. Kastelic]
Year:2013
Number of pages:II, 48, 19 str.
PID:20.500.12556/RUL-28616 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21972198 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1820
Downloads:183
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Language:Unknown
Keywords:Slovenia, new products, marketing, trademarks, advertisement, business communication, marketing strategy, promotion

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