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Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
Kuhar, Aleš (Author), Tič, Tanja (Author)

URLURL - Presentation file, Visit http://aas.bf.uni-lj.si/september%202008/06kuhar.pdf New window

Abstract
The study aims to extend the understanding of consumers´ perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic judgment was examined. The difference between private label and producer label products was especially scrutinized. Results show that consumers in Slovenia perceive private labels as a lower price alternative of comparable quality to producer brands. Disposable income and family size proved to have significant effect on propensity to buy private label food. Study confirms that the information about brand significantly affect consumer sensory judgment. The effect of assimilation has been confirmed also in the case of private label.

Language:English
Keywords:živila, kisle kumarice, blagovne znamke, potrošniki, senzorična ocena
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:BF - Biotechnical Faculty
Year:2008
Number of pages:str. 379-390
Numbering:Vol. 91, no. 2
UDC:641
ISSN on article:1581-9175
COBISS.SI-ID:2367880 Link is opened in a new window
Views:854
Downloads:236
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Record is a part of a journal

Title:Acta agriculturae Slovenica
Shortened title:Acta agric. Slov.
Publisher:Biotehniška fakulteta
ISSN:1581-9175
COBISS.SI-ID:213840640 New window

Secondary language

Language:Slovenian
Abstract:
Raziskava poskuša poglobiti razumevanje percepcije trgovskih blagovnih znamk hrane pri slovenskih potrošnikih. Izvedeno je bilo senzorično vrednotenje vzorcev kislih kumaric pri dveh različnih vrstah eksperimentalnih razmer, kjer je bil ocenjevan učinek informacije o blagovni znamki na hedonično vrednotenje. Test je bil osredotočen na razlikovanje trgovskih blagovnih znamk in proizvajalčevih blagovnih znamk. Rezultati so pokazali, da slovenski potrošniki trgovske blagovne znamke vrednotijo kot cenovno ugodno alternativno izbiro primerljive kakovosti v primerjavi s proizvajalčevimi blagovnimi znamkami. Statistično značilni učinki nagnjenosti k izbiri trgovskih blagovnih znamk so bili potrjeni za dejavnike: razpoložljivi dohodek in velikost družine. Raziskava potrjuje hipotezo, da informacija o blagovni znamki statistično značilno vpliva na senzorično vrednotenje vzorcev pri potrošnikih. Učinek asimilacije je bil potrjen tudi pri trgovskih blagovnih znamkah.


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