Komunitaristični pristopi k novinarstvu: naslovnik kot subjekt

Poler Kovačič, Melita (author)

Kriza sodobnega novinarstva je tudi kriza naslovnika. Model klasičnega novinarstva predpostavlja skupnost naslovnikov, ki jih opredeljuje status državljanov kot nosilcev sporočanjskih pravic. Novinar ima do njih primarno odgovornost. Toda naslovnik tržnega novinarstva ni državljan; sporočevalec sporoča množičnim potrošnikom in potencialnim volilcem. Občinstvo je objekt njegovega monologa in ima zanj vrednost kot sredstvo za doseganje ciljev ekonomskih in političnih akterjev. Komunitaristični pristopi poudarjajo spodbujanje javnega pogovora o skupnih javnih zadevah kot primarno vlogo novinarstva. Pogovorno novinarstvo in javno novinarstvo prispevata k uresničitvi naslovnika kot subjekta.

• Language: Slovenian
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Year: 2003
• Number of pages: Str. 57-73
• Numbering: Let. 40, št. 1
• PID: 20.500.12556/RUL-22323
• UDC: 316.77
• ISSN on article: 0040-3598
• COBISS.SI-ID: 21995357
• Publication date in RUL: 11.07.2014

Record is a part of a journal

• Title: Teorija in praksa : revija za družbena vprašanja
• Shortened title: Teor. praksa
• Publisher: Visoka šola za politične vede, Visoka šola za politične vede, Visoka šola za sociologijo, politične vede in novinarstvo, Fakulteta za sociologijo, politične vede in novinarstvo, Fakulteta za družbene vede
• ISSN: 0040-3598
• COBISS.SI-ID: 763652

Secondary language

• Language: Unknown

Abstract

The crisis of contemporary journalism is also the crisis of an addressee. The model of classical journalism presupposes a community of addressees who are defined by their status of citizens as owners of communication rights. A journalist is primarily responsible to them. But the addressee of the market-driven journalism is not a citizen; a communicator communicates to the mass consumers and potential voters. The audience is an object of his monologue, and it has a value for him as a means for achieving goals of economic and political actors. Communitarian approaches stress stimulating public dialogue on issues of common public concern as the primary role of journalism. Journalism as conversation and public journalism contribute to the realization of an addressee as a subject.