The crisis of contemporary journalism is also the crisis of an addressee. The model of classical journalism presupposes a community of addressees who are defined by their status of citizens as owners of communication rights. A journalist is primarily responsible to them. But the addressee of the market-driven journalism is not a citizen; a communicator communicates to the mass consumers and potential voters. The audience is an object of his monologue, and it has a value for him as a means for achieving goals of economic and political actors. Communitarian approaches stress stimulating public dialogue on issues of common public concern as the primary role of journalism. Journalism as conversation and public journalism contribute to the realization of an addressee as a subject.
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