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Posameznikovo vrednotenje tržnih znamk : magistrsko delo
ID Švagelj, Živa (Author), ID Podnar, Klement (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/magistrska/pdfs/mag_svagelj-ziva.pdf This link opens in a new window

Language:Slovenian
Keywords:tržne znamke, vrednost tržne znamke, vrednotenje tržnih znamk, prednostno vrednotenje
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[Ž. Švagelj]
Year:2010
Number of pages:94 str.
PID:20.500.12556/RUL-19295 This link opens in a new window
UDC:659.1(043.2)
COBISS.SI-ID:30062685 This link opens in a new window
Publication date in RUL:11.07.2014
Views:863
Downloads:167
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Language:English
Keywords:brands, brand equity, brand evaluation, priming

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