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Posameznikovo vrednotenje tržnih znamk : magistrsko delo
ID
Švagelj, Živa
(
Author
),
ID
Podnar, Klement
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://dk.fdv.uni-lj.si/magistrska/pdfs/mag_svagelj-ziva.pdf
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Language:
Slovenian
Keywords:
tržne znamke
,
vrednost tržne znamke
,
vrednotenje tržnih znamk
,
prednostno vrednotenje
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
FDV - Faculty of Social Sciences
Place of publishing:
Ljubljana
Publisher:
[Ž. Švagelj]
Year:
2010
Number of pages:
94 str.
PID:
20.500.12556/RUL-19295
UDC:
659.1(043.2)
COBISS.SI-ID:
30062685
Publication date in RUL:
11.07.2014
Views:
867
Downloads:
167
Metadata:
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Secondary language
Language:
English
Keywords:
brands
,
brand equity
,
brand evaluation
,
priming
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