Kulturno-jezikovni vidiki nemških revijalnih oglasov in njihov didaktični potencial za razvijanje tujejezikovne zmožnosti : raziskovalni podatki, obravnavani v doktorskem delu

Černetič, Jan (author), Retelj, Andreja (mentor), Polajnar Lenarčič, Janja (comentor)

Podatkovna objava je nastala v okviru doktorske disertacije na področju didaktike tujih jezikov, ki ugotavlja didaktične potenciale tiskanih revijalnih oglasov za razvijanje tujejezikovne zmožnosti dijakov pri pouku, in vključuje raziskovalne podatke štirih komplementarnih raziskav. Tako obsega i) preglednice, s katerimi so bili sistematično jezikovno-tematsko analizirani korpusni oglasi iz nemških različic revij National Geographic in Deutsch perfekt (2021-2023); ii) analizni protokol, s katerim so bili oglasi in nanje vezane naloge oz. učne dejavnosti analizirani v 23 potrjenih učbenikih za nemščino za srednje splošno izobraževanje, vključujoč sintezo rezultatov; iii) anketni vprašalnik in rezultate ankete, ki je ugotavljala stališča slovenskih gimnazijskih učiteljev nemščine do vključevanja oglasov v pouk in primere dobre prakse; iv) dokumentacijo oziroma raziskovalne instrumente ter sintezo rezultatov izvedbe pedagoškega kvazieksperimenta (opazovalni obrazec, samoocenjevalni obrazec za dijake, pretest in potest, transkript intervjujev z učiteljicama izvajalkama). Navedeni podatki raziskovalcem omogočajo snovanje nadaljnjih razširitvenih raziskav, gimnazijskim učiteljem tujih jezikov pa osnovo za samostojno akcijsko raziskovanje svojega pouka, vključujoč učne intervencije na podlagi tiskanih oglasov.

• Language: Slovenian
• Keywords: didaktika tujih jezikov, tiskani oglasi, jezikovno-tematska analiza, učbeniki, stališča učiteljev, pedagoški kvazieksperiment
• Typology: 2.20 - Research data
• Geographic coverage: Vprašalnik za učitelje je bil poslan na gimnazije po vsej Sloveniji, kvazieskperimentalna izvedba pa je potekala na dveh ljubljanskih gimnazijah. / The teacher questionnaire was distributed to upper secondary schools throughout Slovenia, while the quasi-experimental study was carried out at two secondary schools in Ljubljana.
• Temporal coverage: Jezikovno-tematska analiza v doktorski disertaciji obsega oglase iz nemških izdaj revij National Geographic in Deutsch perfekt (2021-2023), vprašalnik o stališčih in praksi vključevanja oglasov v svoj pouk nemščine so gimnazijski učitelji reševali novembra 2024, kvazieksperimentalna izvedba s preizkusom učnega scenarija v dveh gimnazijskih razredih pa je potekala spomladi 2026. / The linguistic-thematic analysis in the doctoral dissertation encompasses advertisements from the German editions of the magazines National Geographic and Deutsch perfekt (2021-2023). A questionnaire on attitudes towards and practices of integrating advertisements into German language teaching was completed by secondary school teachers in November 2024, while the quasi-experimental implementation, involving the testing of a teaching scenario in two upper secondary school classes, was conducted in spring 2026.
• Organization: FF - Faculty of Arts
• Year: 2026
• PID: 20.500.12556/RUL-185558
• Data col. methods: Self-completed questionnaire; Compilation; Synthesis
• Publication date in RUL: 10.08.2026

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: English
• Title: Cultural-linguistic aspects of German magazine advertisements and their didactic potential for developing foreign language competence : research data underlying the doctoral dissertation

Abstract

This data release was produced as part of a PhD thesis in the field of foreign language didactics, which examines the didactic potential of printed magazine advertisements for developing pupils’ foreign language skills in the classroom, and includes research data from four complementary studies. It comprises: i) tables used to systematically analyse the corpus of advertisements from the German editions of National Geographic and Deutsch perfekt (2021–2023) in terms of language and subject matter; ii) an analytical protocol used to analyse the advertisements and related tasks or learning activities in 23 approved German textbooks for general secondary education, including a synthesis of the results; iii) a survey questionnaire and the results of the survey, which assessed the views of Slovenian grammar school German teachers on the integration of advertisements into lessons and examples of good practice; iv) documentation and research instruments, together with a synthesis of the results from the pedagogical quasi-experiment (observation form, self-assessment form for pupils, pre-test and post-test, and transcripts of interviews with the two teachers who conducted the experiment). This data enables researchers to design further extension studies, whilst providing grammar school foreign language teachers with a basis for independent action research into their own teaching, including teaching interventions based on print advertisements.

• Keywords: foreign language teaching, print advertisements, linguistic-thematic analysis, textbooks, teachers’ views, pedagogical quasi-experiment