The master’s thesis examines the city poster as a visual and communicative element of public space and analyses its role within the framework of public pedagogy. In the study, public pedagogy serves as a conceptual framework for understanding the educational and pedagogical functioning of public space, within which social meanings are communicated and transformed. Within this framework, the city poster is approached as a local medium through which such functioning is expressed in public space.
The empirical part is designed as a descriptive case study of the Municipality of Ljubljana in the period 2015–2019 and combines quantitative content analysis with a qualitative research approach. The study is based on the analysis of 500 city posters and semi-structured interviews with stakeholders involved in the design and regulation of poster content. It focuses on the distinction between city posters and commercial posters, types of content, and the assessment of educational and pedagogical functioning in relation to the public interest.
The findings indicate that city posters predominantly include cultural, social, environmental, and educational content and differ from commercial posters primarily in terms of purpose and mode of address. Direct encouragement of participation in education is rare; educational and pedagogical functioning is mostly expressed indirectly, through raising awareness and encouraging reflection on socially relevant issues. The study also highlights the intertwining of public and market interests and the importance of a regulatory framework for maintaining the educational potential of public space.
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