20.500.12556/RUL-184459 Javna vzgoja skozi podobe mestnega plakata Public pedagogy through the images of city poster Magistrsko delo obravnava mestni plakat kot vizualni in komunikacijski element javnega prostora ter analizira njegovo vlogo v okviru javne vzgoje. Javna vzgoja v raziskavi predstavlja konceptualni okvir za razumevanje vzgojno-izobraževalnega delovanja javnega prostora, znotraj katerega se družbeni pomeni posredujejo in preoblikujejo. Mestni plakat je v tem okviru obravnavan kot lokalni medij, skozi katerega se takšno delovanje v javnem prostoru izraža. Empirični del je zasnovan kot deskriptivna študija primera Mestne občine Ljubljana v obdobju 2015–2019 in združuje kvantitativno vsebinsko analizo ter kvalitativni raziskovalni pristop. Raziskava temelji na analizi 500 mestnih plakatov in polstrukturiranih intervjujih z deležniki, vključenimi v oblikovanje in regulacijo plakatnih vsebin. Osredotoča se na razlikovanje med mestnimi in komercialnimi plakati, vrste vsebin ter presojo vzgojno-izobraževalnega delovanja v odnosu do javnega interesa. Rezultati kažejo, da mestni plakati pretežno vključujejo kulturne, družbene, okoljske in izobraževalne vsebine ter se od komercialnih razlikujejo predvsem po namenu in načinu nagovora. Neposredno spodbujanje udeležbe v izobraževanju je redko, vzgojno-izobraževalno delovanje pa se večinoma izraža posredno, skozi ozaveščanje in spodbujanje premisleka o družbeno relevantnih temah. Raziskava hkrati opozarja na prepletanje javnih in tržnih interesov ter na pomen regulativnega okvira pri ohranjanju vzgojnega potenciala javnega prostora. The master’s thesis examines the city poster as a visual and communicative element of public space and analyses its role within the framework of public pedagogy. In the study, public pedagogy serves as a conceptual framework for understanding the educational and pedagogical functioning of public space, within which social meanings are communicated and transformed. Within this framework, the city poster is approached as a local medium through which such functioning is expressed in public space. The empirical part is designed as a descriptive case study of the Municipality of Ljubljana in the period 2015–2019 and combines quantitative content analysis with a qualitative research approach. The study is based on the analysis of 500 city posters and semi-structured interviews with stakeholders involved in the design and regulation of poster content. It focuses on the distinction between city posters and commercial posters, types of content, and the assessment of educational and pedagogical functioning in relation to the public interest. The findings indicate that city posters predominantly include cultural, social, environmental, and educational content and differ from commercial posters primarily in terms of purpose and mode of address. Direct encouragement of participation in education is rare; educational and pedagogical functioning is mostly expressed indirectly, through raising awareness and encouraging reflection on socially relevant issues. The study also highlights the intertwining of public and market interests and the importance of a regulatory framework for maintaining the educational potential of public space. javna vzgoja javni prostor mestni plakat vizualna komunikacija neformalno učenje public pedagogy public space city poster visual communication non-formal learning true false false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-07-08 07:15:58 2026-07-08 07:16:05 2026-08-05 14:22:52 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 616990 286731523 65118.pdf 65118.pdf 1 361B59459786D19FD8AD4BFEF9D479D8 af59efa9687ac3b8eaa485a12de025f0644049bfefde6dba3d8d5c2a33d41bef 047ef9a3-7a8c-11f1-9b0d-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=237287 Filozofska fakulteta 0 0 0