Increasing user engagement in B2B marketing campaigns through AI-driven personalization : master thesis

Hladnik, Neja (author), Dmitrović, Tanja (mentor), Vida, Irena (member of the commission for defense), Žabkar, Vesna (member of the commission for defense)

• Language: English
• Keywords: intercompany marketing, artificial intelligence, personalization, customer, user exparience, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Hladnik
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 42, 104 str.)
• PID: 20.500.12556/RUL-183460
• UDC: 004.8
• COBISS.SI-ID: 277712643
• Publication date in RUL: 12.06.2026

Secondary language

• Language: Slovenian
• Title: Povečevanje vključenosti uporabnikov v B2B trženjskih kampanjah z uporabo umetne inteligence za personalizacijo
• Keywords: medorganizacijsko trženje, umetna inteligenca, personalizacija, stranka, uporabniška izkušnja, raziskave, analiza