Vpliv trženja s pomočjo vplivnežev na družbenih omrežjih na nakupne navade mladih : magistrsko delo

Berdik, Tjaša (author), Žabkar, Vesna (mentor), Svetina Nabergoj, Anja (member of the commission for defense), Domadenik Muren, Polona (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, vplivneži, vedenje potrošnikov, mladina, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Berdik
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 55, 9 str.)
• PID: 20.500.12556/RUL-183439
• UDC: 339.138
• COBISS.SI-ID: 277014531
• Publication date in RUL: 12.06.2026

Secondary language

• Language: English
• Title: The impact of influencer marketing on social networks on young people's shopping habits
• Keywords: marketing, electronic marketing, social networks, influencers, consumer behaviour, youth, analysis