Razvoj poslovne ideje za proizvodnjo pohištva iz masivnega lesa

Borko, Domen (author), Kropivšek, Jože (mentor)

V magistrski nalogi smo izdelali poslovni model in poslovni načrt za podjetje, ki bo delovalo na področju izdelave in prodaje visoko kakovostnega masivnega lesenega pohištva. Na podlagi analize trga, kupcev in konkurence smo ugotovili, da kljub prevladi velikih trgovskih verig na pohištvenem trgu obstaja tržni potencial za individualno prilagojene in kakovostne izdelke iz masivnega lesa, pri čemer cena ne predstavlja ključnega dejavnika odločanja. Poslovni model temelji na delovanju v treh segmentih, in sicer na izdelavi pohištva po naročilu, stalnem programu pohištva z možnostjo prilagoditev preko 3D konfiguratorja ter proizvodnji manjših lesenih izdelkov, kar omogoča diverzifikacijo prihodkov in zmanjševanje poslovnih tveganj, zlasti v primeru zmanjšanja naročil v posameznem segmentu. Poseben poudarek je namenjen odnosu do strank, uporabi digitalnih orodij, fleksibilni organizaciji proizvodnje in sodelovanju z zunanjimi partnerji. Finančna analiza potrjuje ekonomsko upravičenost poslovne ideje in stabilno rast poslovanja. Na podlagi izvedenih analiz je mogoče oceniti, da ima predlagani poslovni model velik potencial pri uresničevanju konkretne poslovne ideje.

• Language: Slovenian
• Keywords: razvoj, poslovna ideja, proizvodnja pohištva, masiven les
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: BF - Biotechnical Faculty
• Publisher: [D. Borko]
• Year: 2026
• PID: 20.500.12556/RUL-182372
• UDC: 684:630*79(043.2)
• COBISS.SI-ID: 277638915
• Publication date in RUL: 08.05.2026

Secondary language

• Language: English
• Title: Development of a business idea for the production of solid wood furniture

Abstract

In this master’s thesis, a business model and a business plan were developed for a company operating in the production and sale of high-quality solid wood furniture. Based on an analysis of the market, customers, and competition, it was found that despite the dominance of large retail chains in the furniture market, there is market potential for individually customized and high-quality solid wood products, with price not representing a key decision-making factor. The business model is based on operations in three segments: custom-made furniture production, a permanent furniture programme with customization options supported by a 3D configurator, and the production of small wooden products, which enables revenue diversification and risk reduction, particularly in the event of a decline in demand within individual segments. Special emphasis is placed on customer relationships, the use of digital tools, flexible production organization, and cooperation with external partners. The financial analysis confirms the economic viability of the business idea and stable business growth. Based on the analyses conducted, it can be concluded that the proposed business model has significant potential for the realization of the defined business concept.

• Keywords: development, business idea, furniture production, solid wood