20.500.12556/RUL-182372 Razvoj poslovne ideje za proizvodnjo pohištva iz masivnega lesa Development of a business idea for the production of solid wood furniture V magistrski nalogi smo izdelali poslovni model in poslovni načrt za podjetje, ki bo delovalo na področju izdelave in prodaje visoko kakovostnega masivnega lesenega pohištva. Na podlagi analize trga, kupcev in konkurence smo ugotovili, da kljub prevladi velikih trgovskih verig na pohištvenem trgu obstaja tržni potencial za individualno prilagojene in kakovostne izdelke iz masivnega lesa, pri čemer cena ne predstavlja ključnega dejavnika odločanja. Poslovni model temelji na delovanju v treh segmentih, in sicer na izdelavi pohištva po naročilu, stalnem programu pohištva z možnostjo prilagoditev preko 3D konfiguratorja ter proizvodnji manjših lesenih izdelkov, kar omogoča diverzifikacijo prihodkov in zmanjševanje poslovnih tveganj, zlasti v primeru zmanjšanja naročil v posameznem segmentu. Poseben poudarek je namenjen odnosu do strank, uporabi digitalnih orodij, fleksibilni organizaciji proizvodnje in sodelovanju z zunanjimi partnerji. Finančna analiza potrjuje ekonomsko upravičenost poslovne ideje in stabilno rast poslovanja. Na podlagi izvedenih analiz je mogoče oceniti, da ima predlagani poslovni model velik potencial pri uresničevanju konkretne poslovne ideje. In this master’s thesis, a business model and a business plan were developed for a company operating in the production and sale of high-quality solid wood furniture. Based on an analysis of the market, customers, and competition, it was found that despite the dominance of large retail chains in the furniture market, there is market potential for individually customized and high-quality solid wood products, with price not representing a key decision-making factor. The business model is based on operations in three segments: custom-made furniture production, a permanent furniture programme with customization options supported by a 3D configurator, and the production of small wooden products, which enables revenue diversification and risk reduction, particularly in the event of a decline in demand within individual segments. Special emphasis is placed on customer relationships, the use of digital tools, flexible production organization, and cooperation with external partners. The financial analysis confirms the economic viability of the business idea and stable business growth. Based on the analyses conducted, it can be concluded that the proposed business model has significant potential for the realization of the defined business concept. razvoj poslovna ideja proizvodnja pohištva masiven les development business idea furniture production solid wood true false false [D. Borko] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-05-08 12:38:03 2026-05-08 12:38:13 2026-05-11 09:04:39 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 684:630*79(043.2) 279474 277638915 57209.pdf 57209.pdf 1 AF21D9286D5862E3AE788F8346321472 eae1d153c12dbaca16578d0ee407540dd8ba9c9f22fe5d9e7f9a442ceab3d067 b851eec5-4ac9-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=233557 57210.pdf 57210.pdf 1 922BAC7C2BE3E26642B67B896A352E61 aa40a07fd0ff06bd4e25e1808c078634be5eeae1596f0b9a31090dcbd469bd7a b854a387-4ac9-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=233558 57211.pdf 57211.pdf 1 079ECAF358B0317324DC42D44F0DA159 1baac9d2cf8c518f75226e8ba0a1d8694c99fd39b629d168feebbce30192875c b8556155-4ac9-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=233559 57212.pdf 57212.pdf 1 ECCCE8616280068A998567D933F9CA7F d79b643133852b5bbdec6142c92a691469648a6a5225b9fc2247487c375c6e49 b8568852-4ac9-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=233560 57213.pdf 57213.pdf 1 FF604ABCBDA6CA45A370B5AFF5D526DF de687f29c154d90ca7e3c9da80086daa1467d48ebc0d2df645b4f36c40d2a147 b8578325-4ac9-11f1-b0ab-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=233561 Biotehniška fakulteta 0 0 0