Dialectal linguistic elements in spoken media were not welcome until the 1970s. With
democratization and the increasing presence of uneducated speakers in the media, this became increasingly acceptable, especially when it comes to local media. The aim of this master's thesis was to determine whether dialectal elements typical of the Zasavje dialect appear in interviews on the local television station ETV HD, and in what way. The analysis showed that in interviews on the local media, mainly conversational elements typical of spontaneous speech appear, such as discourse markers, modern vocal reduction and corrections, while there is significantly less use of dialectal linguistic elements, regardless of the fact that it is a local media. The latter appear mainly at the level of phonology, especially in the pronunciation of vowels, and less often in lexis. The interviews showed that dialect elements in the journalists' speech are not used intentionally, but are either slips, a consequence of the circumstances in which the spoken text was created, or ignorance. It turned out that the local television does not have a strictly defined language policy and basic guidelines that journalists would follow, but they highlighted the need for additional language training. I also discovered that there are slightly different views regarding the use of dialect elements in the local media between journalists and the editor in-chief.
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