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Darilne kartice in miselno preračunavanje potrošnikov : skupinsko magistrsko delo
ID Kepic, Ana (Author), ID Osolnik, David (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window, ID Dmitrović, Tanja (Member of the commission for defense), ID Vida, Irena (Member of the commission for defense)

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Language:Slovenian
Keywords:potrošništvo, nakup, odločanje, vedenje potrošnikov, psihologija potrošnika, denarne kartice, vrednost, storitve, proizvodi
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Kepic, D. Osolnik
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (III, 78, 11 str.)
PID:20.500.12556/RUL-177512 This link opens in a new window
UDC:366
COBISS.SI-ID:260183555 This link opens in a new window
Publication date in RUL:23.12.2025
Views:216
Downloads:68
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Secondary language

Language:English
Title:Gift cards and mental accounting
Keywords:consumerism, purchase, decision making, cosumer behaviour, consumer psychology, money cards, value, services, products

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