Vpliv uokvirjanja sporočil na vedenje porabnikov pri oglaševanju zelenih izdelkov : magistrsko delo

Špeh, Marjeta (author), Žabkar, Vesna (mentor), Vida, Irena (member of the commission for defense), Kolbl, Živa (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, zeleno trženje, oglas, vedenje potrošnikov, nakup, odločanje, blagovne znamke, družbena odgovornost
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Špeh
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 44, 18 str.)
• PID: 20.500.12556/RUL-177492
• UDC: 366
• COBISS.SI-ID: 258909187
• Publication date in RUL: 23.12.2025

Secondary language

• Language: English
• Title: The impact of message framing on consumer behaviour in advertising green products impact of message framing on consumer behaviour in advertising green products
• Keywords: marketing, green marketing, advertisement, consumer behaviour, purchasing, decision making, brands, social responsibility