Consumers’ perceptions of slow and fast fashion branding strategies : master thesis

Novak, Gaja (author), Bodlaj, Mateja (mentor), Vida, Irena (member of the commission for defense), Žabkar, Vesna (member of the commission for defense)

• Language: English
• Keywords: marketing, textile industry, fashion, brands, marketing strategy, values, storytelling, research
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: G. Novak
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 60, 32 str.)
• PID: 20.500.12556/RUL-177462
• UDC: 339.138
• COBISS.SI-ID: 257178115
• Publication date in RUL: 23.12.2025

Secondary language

• Language: Slovenian
• Title: Porabnikovo zaznavanje strategij blagovnih znamk počasne in hitre mode
• Keywords: trženje, tekstilna industrija, moda, blagovne znamke, strategija trženja, vrednote, zgodbarjenje, raziskave